How Nature Care Fertilizer Increased Sales by 20% Using Sangam CRM
Nature Care Fertilizer (NCF), a leading manufacturer of organic fertilizers with over 27 years in the market, faced challenges in managing orders, data entry, and customer relationships. With its operations spread across multiple regions, NCF needed a more efficient way to handle these tasks.
Manufacturing
100+
Sangli & Satara Maharashtra
Order & Sales Management
Challenges faced by NCF
- Manual Data Entry: Orders were manually entered into Excel from WhatsApp, leading to time-consuming processes and increased chances of errors.
- Human Errors: Frequent data entry and invoicing mistakes led to delayed orders and customer dissatisfaction.
- Lack of Automation: Without an automated system, NCF required additional manpower to handle the manual processes, increasing operational costs.
- Fragmented Data: Data was spread across different platforms, making it difficult to track orders, performance, and costs effectively.
- Inefficient Field Visit Tracking: Managing and analyzing field visits was difficult, affecting engagement with dealers and sales performance.
Impact of These Challenges
The manual data management and human errors impacted NCF’s ability to efficiently process orders, resulting in delayed deliveries and unsatisfied customers. The lack of data automation and integration further hindered decision-making, making it difficult for NCF to scale operations.
Solution
To resolve these challenges, NCF implemented Sangam CRM to streamline its operations and improve customer relationships.
- Centralized Data: Sangam CRM consolidated all data in one place, reducing the need for scattered Excel sheets and ensuring data accuracy.
- Automated Order Tracking: Sangam CRM helped automate order tracking and payment management, reducing manual effort and errors.
- Customized Modules: Features like attendance, activity tracking, and payment collections enabled NCF to track field employee performance, manage order targets, and monitor payments efficiently.
- Real-Time Insights: The centralized dashboard provided valuable insights, helping NCF make timely decisions and monitor business performance across regions.
Results
- Increased Sales: After implementing Sangam CRM, NCF saw a 20% increase in sales.
- Improved Data Management: Automation reduced manual work, saving time and reducing errors.
- Better Customer Relationships: Timely deliveries and accurate order management helped strengthen customer trust.
- Efficient Payment Recovery: The Payment Collection Module improved payment tracking and follow-ups.
- Optimized Field Visits: The Activity Module helped plan and optimize field visits for better dealer engagement.
Conclusion
By adopting Sangam CRM, NCF successfully tackled its order management and data fragmentation issues. The CRM’s automation, real-time insights, and customizable modules enhanced NCF’s operational efficiency, resulting in increased sales, improved customer satisfaction, and better overall performance.
India's No 1 Manufacturing CRM
Sangam CRM is for your sales, distributors, and extended sales teams. The Sangam Helpdesk manages Customer Service and maintenance contracts.
One Response
Best Customer Service CRM Software