How Nature Care Fertilizer (NCF), the manufacturer, is managing its sales process through our Sangam CRM.
Nature Care Fertilizer (NCF), a leading manufacturer of organic fertilizers, operates from Sangli and Satara in Maharashtra. With over 27 years in the market, NCF exports its products to regions including Maharashtra, Goa, Karnataka, Kenya, Australia, and Turkey. For the past two years, NCF has been leveraging Enjay’s Sangam CRM to streamline its operations and enhance customer relationships. Let’s explore how Sangam CRM has addressed NCF’s challenges and transformed its business.
Manufacturing
More than 100
Sangli and Satara, Maharashtra
Order and Sales Management
Initially, NCF was managing its data and orders using Excel spreadsheets. Orders were received via WhatsApp and then manually entered into Excel.
This process was time-consuming, prone to human errors, and sometimes led to missed or delayed orders.
Additionally, manual work required more manpower and resulted in frequent invoicing mistakes, creating a negative impression among customers and hindering strong relationship building.
Challenges faced by NCF
NCF faced inefficiencies and errors with manual order processing using Excel and WhatsApp, leading to delays and unhappy customers. The challenges are:
- Time-Consuming Data Entry: The overall time required to enter orders manually from WhatsApp to Excel was inefficient. This problem, though seemingly minor, significantly impacted NCF’s operational efficiency.
- Human Errors: The NCF team also faced issues with human errors in data entry and invoicing, which led to order delays and customer dissatisfaction.
- Resource Intensive: As these manual processes required more staff and increased operational costs, NCF had to allocate additional resources. But back then, NCF did not have any automated systems to streamline these tasks.
- Poor Customer Relationships: The frequent errors and delays due to manual processes affected customer trust and loyalty. This problem, though seemingly minor, significantly impacted NCF’s customer relationships.
- Lack of Automation: The NCF team also faced issues due to the absence of automated systems, leading to repeated mistakes and inefficiencies. service delivery time.
- Fragmented Data Visibility: NCF struggles with fragmented data, leading to difficulties in tracking and analyzing orders, performance metrics, and costs across different teams and regions. This lack of cohesive data makes it hard to gain a complete view of operations and hampered effective decision-making.
Situation After Using Sangam CRM & Synapse Telephony
To address these challenges, NCF implemented Sangam CRM, which provided several modules to streamline their operations:
- Attendance Module: NCF can now manage clock-in and clock-out timings for field employees, making it easier to calculate working hours accurately.
- Activities Module: This module helps NCF track employees visits by recording check-in and check-out times for each visit, enabling the calculation of the total number of visits in a day.
- Opportunity Module: This module allows NCF to track closed-won and closed-lost opportunities. It enables efficient management of closed-won opportunities by identifying the number of orders placed daily, by whom, and from which region. This capability aids in effectively targeting specific dealers and regions.Additionally, the module provides the current status of orders and a funnel view to manage the balance sheet.
- Customized Target Module: This module allows NCF to define and track order targets. They can see daily achievements, balance targets, and performance figures for each employee and dealer.
- Payment Collection Module: NCF can now manage payment collections, tracking received, pending, and expected payments.
- Report Module: Providing detailed reports on orders in process, pending orders, production status, and more, this module gives NCF a comprehensive view of its operations.
- Centralized Dashboard: The dashboard offers a centralized view of data, including periodic updates on new orders with associated costs. It also facilitates team-wise analysis, providing valuable insights into performance and trends across different regions and teams.
Improvements Observed
NCF implemented Sangam CRM, which provided several modules to streamline their operations:
- Increased Sales: After implementing Sangam CRM, NCF experienced a 20% increase in sales.
- Reduced Manual Work: Sangam CRM’s automation features have significantly minimized the need for manual data entry, saving NCF time and reducing errors.
- Enhanced Customer Relationships: With timely deliveries and accurate order management, NCF has strengthened its customer relationships.
- Efficient Data Management: Sangam CRM has made it easier for NCF to manage data, sales, and marketing activities, especially for their field staff.
- Effective Order Tracking: NCF can now follow up on pending orders and ensure timely production and delivery based on real-time data.
- Improved Payment Recovery: In Sangam CRM, the Payment Module has streamlined NCF’s collection process by providing clear statistics on received and pending payments. This module allows NCF to track outstanding payments from each customer and their expected payment dates, significantly aiding in managing payment follow-ups efficiently.
- Optimized Field Visits: In Sangam CRM, can manage field visits by check-In Check-Out details and has optimized NCF’s field visits by providing detailed insights into past visits. This module helps NCF plan future visits more effectively, ensuring improved dealer engagement and more strategic scheduling.
Exceptional Support from Enjay
NCF praises Enjay’s support team for their prompt and effective service. Before using Sangam CRM, NCF had tried other software but was dissatisfied with the support. Enjay, however, took the time to understand NCF’s business needs and provided customized modules that helped them grow. Queries are resolved within 1 to 2 hours, ensuring minimal downtime and maximum efficiency.
Sangam CRM has proven to be an invaluable tool for NCF, transforming their order management processes and significantly boosting their efficiency and sales. With its flexibility, robust features, and exceptional support, Sangam CRM is a highly recommended solution for businesses looking to streamline operations and foster growth.
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