How Hikoki Optimized Sales Processes with Sangam CRM
Hikoki, a well-known manufacturer and supplier of high-quality Japanese power tools, is committed to delivering top-notch products directly from Japan. The company ensures its tools meet the highest standards of performance and durability. After being introduced to Sangam CRM by Enjay IT Solutions, Hikoki adopted the CRM to streamline its sales processes.
Manufacturing
100+
Bengaluru
Order & Sales Management
Challenges faced by Hikoki
- Lack of Real-Time Data: Managing sales in Excel lacked real-time visibility, especially during campaigns.
- Inaccurate Reporting: Tracking sales activities in Excel led to inconsistent data and unreliable reports.
- Inefficient Field Tracking: Without a centralized system, field activity tracking was inefficient.
- Manual Data Entry: Excel-based data entry was time-consuming and prone to errors.
- Lost Opportunities Analysis: The lack of centralized data made it difficult to identify why leads were lost, slowing down strategic progress.
Solution
In 2019, Hikoki began using Enjay’s Fusion CRM and, in 2023, upgraded to Sangam CRM, leveraging its robust modules to address the above challenges.
- Check-In/Check-Out Process: This feature allowed Hikoki to plan and monitor field visits, tracking time spent and improving productivity.
- Lead and Opportunity Modules: Streamlined lead nurturing and sales process tracking, & enabling Hikoki to manage leads effectively from assignment to closure.
- Data Management: Sangam CRM enabled Hikoki to expand its customer database from 2,000–3,000 to over 15,000 companies, all managed efficiently.
- Secondary Sales Tracking: With Sangam CRM’s reporting features, Hikoki was able to track secondary sales, which made up 30% of their primary sales.
- Root Cause Analysis for Lost Opportunities: With centralized data, Hikoki could analyze trends in lost leads, identifying reasons such as competition and pricing allowing them to take corrective actions.
Results
- Enhanced Field Productivity: Efficient planning and tracking of field visits.
- Accurate Reporting: Improved insights for decision-making.
- Streamlined Data Management: Organized handling of large customer data volumes.
- Improved Sales and Engagement: Stronger customer relationships and lead retention through targeted nurturing.
Conclusion
With Sangam CRM, Hikoki has streamlined its sales process, achieved more accurate reporting, and improved productivity. The CRM’s impactful features continue to drive Hikoki’s business growth, making it a recommended solution across their network.
India's No 1 Manufacturing CRM
Sangam CRM is for your sales, distributors, and extended sales teams. The Sangam Helpdesk manages Customer Service and maintenance contracts.
