How Orient Technology is Managing Its Sales Process through Our Sangam CRM
Orient Technology, a well-established system integrator with over 25 years in the business, operates from multiple offices across India and has a workforce of more than 1,400 employees. For the past six months, they have been using Enjay’s Sangam CRM to streamline their sales and marketing processes. Let’s explore how Sangam CRM has addressed Orient Technology’s challenges and transformed its business.
System Integration
1,400+
Across India
Order and Sales Management
Challenges faced by NCF
Before implementing Sangam CRM, Orient Technology faced several challenges:
- Adoption Issues: Orient Technology had previously used an open-source CRM but user adoption was low, then Attempted to switch to Microsoft CRM but fell short due to its complex interface and poor user experience.
- Manual Data Management: Lacking a finalized CRM solution, Orient Technology relied on Excel sheets to manage sales data individually by each team leader. Making consolidation and analysis both challenging and time-consuming.
- Scattered Data: Customer sales data was fragmented across various sheets, and managed individually by team leaders. This made it difficult to analyze the performance of sales and marketing teams.
How Sangam CRM Helped Orient Technology Address Their Challenges
Integrating Sangam CRM provided Orient Technology with effective solutions to these challenges:
- Streamlined Deployment: With Sangam CRM, Orient Technology experienced a straightforward deployment process. The system’s user-friendly interface and complete training materials enabled their team to quickly understand and adopt the new platform, minimizing downtime and ensuring an easy transition.
- Centralized Data Management: Sangam CRM empowered Orient Technology to consolidate their customer data into a single, unified platform. This eliminated the need for scattered Excel sheets, ensuring all critical information was centralized, easily accessible, and consistently accurate.
- Improved Efficiency: The opportunity module in Sangam CRM streamlined sales and marketing processes, leading to a 20% improvement in operational efficiency within six months. This enhancement reduced manual tasks and optimized workflows.
- Advanced Reporting and Analytics: Sangam CRM’s robust reporting features provided detailed insights into sales performance and lead conversion rates, offering valuable data for strategic decision-making and improved outcomes.
- Additionally, Orient Technology has integrated a BI tool, Power BI, with Sangam CRM, allowing them to gain even deeper insights from the data available in the CRM. This integration has enabled them to make more informed, data-driven decisions.
Exceptional Support from Enjay’s Team
Orient Technology praises Enjay’s support team for their prompt and effective service. Before using Sangam CRM, they had tried other software solutions but were dissatisfied with the support. Enjay, however, took the time to understand their business needs and provided them with customized solutions that helped them to grow.
Sangam CRM has proven an invaluable application for Orient Technology, transforming their sales and marketing processes and significantly boosting their efficiency and sales.
Soon they will begin utilizing the Service Modules of Sangam CRM, including Tickets and Contracts, to manage the service aspect of their business.
Future Roadmap:
They will soon implement the Service and Ticket modules and have also completed integration with Power BI.
